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Here's what we had to say about our lovely store :)
1. Tell us about your business; how successful is it and why is it unique?
Scraporium was the first scrapbook specialty
store in the Tampa, FL area and after 13 years of business, while witnessing
dozens of other stores open and close, we are now the only scrapbook specialty
store left in the Tampa Bay area and still going strong. Our business started with an owner who loved
scrapbooking, an 800 square foot retail space, and two walls of paper and
stickers to sell. Over a decade later,
we now own the building of our current location and occupy three quarters of
the property, allowing 3,000 square feet of retail and classroom space. Over the years, we have seen the scrapbooking
industry rise and fall with the economy and have taken the time to learn our
customer’s needs and adapt to the growing industry and fluctuating economy.
If you come in the store you will understand
why people love to shop here, because of our outstanding customer service. It is difficult for me to even use the word
“customer” because the people who shop
at our store are friends, some of them even like family. It has even been said of us that we are the
modern day “Cheers”, “Where everybody knows your name”. We are more than just a retail store, we are
a social club, a classroom, a place for creative inspiration, a school project
resource, a Pinterester’s dream, a therapist, a lunch break distraction from a
busy day, and a place where you can always find a friend.
Through the years, we have come to find out that scrapbook
events are popular, fun, and our customers just love them! So we work hard planning everything from all
day crops to all night crops (yes, we scrapbook until 6:00am!), Alice in Wonderland
weekends, and so much more. We even took
our customers on a scrapbook cruise complete with “celebrity” teachers . However, our most anticipated and exciting
event of the year is our Scrapbook Treasure Hunt in which we network with other
scrapbook stores to create a 10 day pirate themed shop hop for over 900
women. We spend months preparing for
this, redecorate our store, and even have the owner’s husband dress up as
Captain Jack (he does the best impression I have ever seen!) to take photos
with all the women. We just have so much
fun at our shop, we absolutely love what we do and it shows.
We are the most fun and unique retail store you will ever
encounter. Nowhere else can you have so
much fun shopping, looking through hundreds of designer papers, and finding
inspiration around every corner. We are
not just a scrapbook store, we appeal to everyone from scrapbookers to artists,
to cardmakers, and all crafters in general.
Scrapbooking is about documenting your photos and memories creatively
and that is open to so many interpretations.
It is just so exciting to think of how generations and generations will
be able to enjoy these creations in the future.
2. How is your business involved with the community you serve?
We love our community and strive to help out in any
way we can. We provide gift
certificates, prize baskets, and our teaching services to dozens of charities
including Joshua House Orphanage, local schools, local baseball teams,
churches, inner city after school programs, Salvation Army, Kid’s Charity of
Tampa Bay, and so many more. We recently
agreed to help out with the craft portion of a Self Esteem Girl’s Camp taking
place this summer and we are very excited to teach girls the craft of
scrapbooking and allowing them to discover how creative they are. Every mom who has a fundraiser that requires
donations asks us to give because we are a fun and unique prize and we are
always willing to help out.
One of the biggest fundraisers we
ever participated in was when the owner, Denise, ran for Lutz Guv’na. This was a fun way to raise money for our
community by putting on a mock election.
The winner was decided by the person who raised the most funds. We put so much time and effort into this,
organizing scrapbook events, auctioning off prizes, and even hosting an ice
cream social. We raised thousands of
dollars for our community and had a ton of fun doing it.
Attending charity events is one of
our favorite ways to spend the weekend. One of our favorites is Krop for Kids which raises
over $10,000 every year in a single day of scrapbooking. We volunteer our time to host free mini
classes, make ‘n takes, and demo products throughout the day as well as sitting
on the committee to help in the nine month process of planning the event. Raising all that money in a single day is
impressive but we also really enjoy the Salvation Army weekend retreat each
year. Here we teach classes, give away
prizes, and always give a donation to support their incredible ministry. There are dozens more charity events we
attend, donate to, or even advertise to our customers every year because
scrapbooking is such a fun way to raise money.
As much as we love to give, our
customers like to give even more. We
host a Christmas gift Angel Tree and School Supply drive every year and our
customers give and give until all the names off of the tree are gone and the
school supply box is overflowing. The
foster children we do this for are always generously taken care of with loads
of gifts at Christmas and tons of school supplies. We also hosted a day where people were
encouraged to work on cards at the shop to send to Operation Write Home, a
ministry that sends handmade cards to troops.
Ladies were bringing in boxes of handmade cards and we sent hundreds off
to troops and had an amazing time doing it.
It’s so fun to see how giving these scrapbookers are with their time,
money, and resources.
3. What would the Grant mean to your business plan and how would you utilize the funds to ensure long-term growth and stability?
This grant would undoubtedly be a humungous help in
carrying out our creative vision for the store. We are in a creative
business and, expectedly, we are constantly dreaming up innovative ideas to get
more people scrapbooking and ways to expand our store. The most important
effort to keep people coming in our shop is to order new product. This is where
the majority of our money goes. If you know anything about the growing
scrapbook industry, you know that designers come out with new lines every few
months and there is currently so much product out there that we could fill an
entire Super Wal-Mart! We cannot fit all of that in our store so we have to
choose wisely and get to know the needs of our customers. With our
constant product ordering, our shelves are always filled with designer papers,
fancy embellishments, and beautiful albums but amidst all this, we have a leaky
roof, an air conditioner that randomly quits working mid-July in Florida, and a
well that recently dried up leaving us without toilets for weeks. So
we patch things up and pray that we can continue to “borrow” water from our neighbor,
ignoring the $15,000 it will take just to have our own toilets working because
we just don’t have the money. This grant would help us out with so many
of the issues that could eventually become detrimental to our business.
Apart from the boring improvements that need to be
made, we also need to work on the visual aspect of our building. We are
currently in a small beige building that is very unnoticeable. Weekly I hear
someone walk in our store and say that they have driven past it every day for
months and never noticed what we were here and they are always surprised at how
large and exciting the inside of the store is compared to the outside. We
help create and inspire beautiful and amazing works of art and we have dreams
of our building reflecting that. Grabbing the attention of the heavy
amounts of traffic that pass by our store each day and getting people excited
to come visit us will only help ensure that we continue to grow and get even
more people scrapbooking and preserving their precious memories.
Making improvements to our store and carrying out our
creative vision of a luxurious cropping room, expanding the store to the 1,000
square foot space next door to it, bringing in scrapbook “celebrity” teachers,
and even just paying some of our volunteers who work for free will really give
us that extra push we need. We have been in business for over 13 years
and I feel we have a really good sense of what our customers are looking for
along with the ability to work with any economy we are faced with. We are
here to stay and cannot wait to see how far this grant will take us.
4. What types of challenges can you identify with your business plan and how will you overcome them?
The biggest challenge I can foresee with our business
plan is growing too fast too quickly, this is the reason so many other stores
closed down in our area. Growing pains
can be difficult sometimes and we certainly know about that. We purchased a building, moved, and expanded
our store when the economy was great then, unexpectedly, a few years later, things
went downhill. Then we were stuck with
debt and the customers stopped coming as often since everyone knows that in a
down economy, mom’s hobby will be cut first.
Although we always feel that preserving and documenting memories and
photos are important no matter what the budget, their son’s baseball league and
daughter’s dance team took precedence.
We managed through the tough time and even learned some smart ways to
get people to keep shopping and now we know how to manage things when we see a
big change coming.
One issue that will be and
currently is a problem as our business grows is parking. When the road was widened many years ago,
half our parking lot went with it and now we are strapped for parking spaces
any time we have a class or weekend event.
There are places around our building that can be turned into parking
spaces but, again, that item of business is far down on our list.
For a business that everyone said
was just a fad and we would close our doors in a year to what we have become
now, I think we have faced and conquered many challenges and we have a good
sense of what to do and what not to do.
We have learned to work with whatever economy we are faced with and continue
to keep up with the trends of the industry and needs of our customers. It’s taken over 13 years to get to that
place and I am sure there will be other challenges we face along the way but we
continue to survive despite what’s thrown at us and with the help of a generous
grant, we can be even more successful in carrying out our dreams.
5. Describe the talent on your team and how they make your business successful?
Our team of talent plays such a huge role in the
success of our business. We have so many
talented people from those who teach classes, those who design store samples,
those who demonstrate our new products, those who orchestrate big events, our
blogger, and even those who just like spending their time at our shop giving us
ideas. We have several designers who sit
at home and think up amazing projects like oversized three-dimensional tags,
12x12 page layouts, Artist Trading Cards, and so many other things that are
probably a foreign language to someone who does not scrapbook. They leave the projects they make at the
store to inspire others to create their own designs. Then we have teachers who make such fun and
unique projects for classes such as a three dimensional strawberry pie made
from paper, vintage mini scrapbooks complete with metal trimmings, flower
displays made entirely of paper, and so many other fun and interesting
techniques. The teachers always keep up
with the latest trends, scouring blogs, taking classes from professional designers,
online classes from scrapbook “celebrities”, and anything else they can do to
keep things new and exciting. This draws
customers and sells product like nothing else, people just love learning new
tips and techniques.
We also keep things current by
updating our blog almost daily and sending e-mails to an e-mail list of over
2,000. We started doing this a few years
ago when we decided to put all our efforts into keeping the store open and
everyone seemed to have a blog so we jumped on the blog bandwagon and have been
enjoying the ride ever since. Women are
so excited when we send e-mails and create new blog posts, they can’t wait to
see what’s new in the store or what classes are coming up. This takes a team of talented people to come
up with the creative classes and another team to get them on the internet
utilizing a blog, on online calendar, a mass e-mail, and even Facebook.
We also have a team of talented
volunteers who help out with not just the creative aspect but also the tedious
time consuming projects that take place.
When we have our annual Treasure Hunt, we spend so much time creating
over 600 tags, page layouts, and more for all the treasure hunters who walk
through our door. We have a team of
about 12 hardcore volunteers who put all of these things together for us at
home on their own time. Like I said,
some of customers are like family and willing to help out in any way they can
(more than some of my own family would be willing to help) because they love
what we do and they couldn’t imagine life if we weren’t there.